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Wales
brand hŵb

Croeso, welcome to our Cymru Wales brand.

Our goal is to build and reinforce an identity for Wales that is contemporary, compelling and engaging: a brand that drives Wales forward on the international stage and inspires the people of Wales to create their future with confidence.

This is our nation. This is our brand.
Amdani — let’s get to work.

Explore.

The strongest brands are built on solid foundations that tell their story in a clear, consistent and distinctive way.

Our brand hŵb is intended to guide everyone who works with the Cymru Wales brand. They not only seek to sharpen the presentation of our message, but to also help inform product development and strategy, so that everything we do works towards a common goal: to tell a fresh, new story of our country.

Girl in helmet

Our story

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Our brand

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Our sectors

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Our Campaigns

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Our Assets

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